Experience Design
Define how each audience moves from one decision to the next.
Connect the audience’s real circumstances to the moments, touchpoints, and support the brand needs to provide.
Cohort profile
An actionable segment grounded in how people live with the condition.
- Attitudes, behavior, treatment experience, needs, and barriers.
- Economic stability, health literacy, access, environment, and social support.
- Implications for engagement, channels, and patient support.
Experience planning workshop
A facilitated working session that identifies Moments of Meaning and the experience to build at each one.
- Understand the cohort, map the moments, build the experience, and prioritize.
- Connect desired behavior, barriers, touchpoints, human interaction, infrastructure, and outcomes.
- Score impact and ability to influence, then agree where to act first.
Customer journey and experience map
A shared view of the decisions and interactions across the journey, by cohort.
- Journey stages and the decision markers that trigger action.
- Paid, owned, earned, and human touchpoints, online and offline.
- Connections between a moment, its message, its channel, and the next useful experience.
Touchpoint inventory and analysis
A working board that can develop into a living view of assets, gaps, and performance.
- Map the touchpoints and infrastructure the customer encounters.
- Audit assets against the strategy and identify gaps and overlap.
- Prioritize changes and a phased roadmap. Dashboard integrations are defined to fit the engagement.
Bring the challenge.
If the brief is clean, send it. If the challenge is still tangled, we can start there.
Start a conversation