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Kyle Jewell, founder of 11Ten

CX & GTM Strategy

11Ten is my independent customer experience (CX) and go-to-market (GTM) strategy practice. I connect the brand foundation to the customer decisions, channels, and measurement that move the commercial system forward.

Lead the orchestra.
Play any chair.

Activating the era of the generalist
through a universe of boundless exploration.

I started in jazz. Leading a band taught me to hear the whole arrangement while knowing what each chair needs to play. That became the operating model for my career: lead the work, get close to the detail, and step into the part that needs help.

The range kept expanding. Talent management. Small-business development. Consumer marketing with P&L ownership. Fifteen years of healthcare strategy across large agency networks and independent practice.

That maker instinct matters. A project may start with positioning, a broken patient journey, an underperforming CRM program, or a spreadsheet no one wants to open. I get close enough to find the actual challenge, then build the answer.

KJ • CONDUCTORCREATIVECRMPAID MEDIAANALYTICSBRANDUX

OCEAN Profile

Big Five traits — how I operate

  1. OpennessSees the system
  2. ConscientiousnessCommits on a hypothesis
  3. ExtraversionPivots quickly on signal
  4. AgreeablenessSays the true thing early
  5. StabilityPoise before panic

Scaled strategy from biotech to blockbuster

From prescription digital therapeutics and vaccines to oncology, immunology, neurology, women’s health, rare disease, and gene and cell therapy, I build growth strategies for complex categories.

Before healthcare, I led growth marketing for specialty retail and CPG businesses across both B2B and B2C channels.

  1. Independent healthcare strategist & maker.

    Digital therapeutics · SUD/OUD · Chronic insomnia

  2. Global network — brand & engagement.

    Oncology · Neurology · Immunology · Cardiovascular · Rare disease

  3. Blockbuster scale — largest brands.

    Neurology · Psychiatry · Immunology · Infectious disease · Rare disease

  4. The next opportunity…

    Bring the challenge

Where the work lives

Audience mix

Multidimensional Strategic Delivery

11Ten delivers across three connected dimensions of the commercial system.

Creative Strategy

Establish the brand’s narrative, internal and external.

Key deliverables

Brand Vision
Competitive position and brand narrative into one foundation.
Creative Platform
A memorable idea every execution can build from.

Experience Design

Define how each audience moves from one decision to the next.

Key deliverables

Customer Journey
Stages, needs, and decision markers that trigger action.
Experience Map
Content, channels, CRM, next experience by cohort.

Ecosystem Optimization

Create the learning loop that keeps the system honest.

Key deliverables

Learning Agenda
Business questions and hypotheses every test must answer.
Measurement Plan
KPIs, leading indicators, decisions that follow signal.
  1. 01Context
  2. 02Inference
  3. 03Signal
  4. 04Correction
  5. 05Production
  6. 06Learning
  7. 07Iteration

Delivery that drives action

  • Creative Strategy
  • Experience Design
  • Ecosystem Optimization

As knowledge gets cheaper, understanding becomes the competitive advantage.

11Ten’s multidimensional delivery model runs as a recursive learning system, where human judgment, AI, and market feedback refine the brand, the work, and the next move.

Rick Rubin

To do less, youhave to do more.

— Rick Rubin

Set the stage first. Everything after has a blueprint to work within.

Bring the challenge.

If the brief is clean, send it. If the challenge is still tangled, we can start there.