Scroll to enter
Kyle Jewell, founder of 11Ten

CX & GTM Strategy

I connect the brand foundation to the decisions, channels, and measurement that move the commercial system.

Lead the band.
Play any part.

I started in jazz, where leading a band meant hearing the full arrangement while understanding what each player needed. That became how I work: keep the whole system in view and step into the detail when a part needs help.

Today, I build CX and go-to-market strategy across agency networks and independent practice, grounded in experience running a consumer business’s marketing operation.

Activating the era of thegeneralist.Through a universe of
boundless exploration.
KJ • CONDUCTORCREATIVECRMPAID MEDIAANALYTICSBRANDUX

Scaled strategy from biotech to blockbuster

Fifteen years of GTM and CX experience, much of it in healthcare—from prescription digital therapeutics to rare disease and gene therapy.

  1. Designed the patient pathway from acquisition and eligibility through prescription, onboarding, and treatment. Used behavioral data, segmentation, and weekly funnel analysis to improve channel and experience decisions.

    Digital therapeutics (DTx) · SUD · Chronic insomnia

  2. Led enterprise CX planning across audience segmentation, experience mapping, and multi-year CRM roadmaps. Shaped global and U.S. launch strategies with agency partners across markets.

    Oncology · Neurology · Immunology · Cardiovascular · Rare disease

  3. Built Treatment Experience frameworks to guide launch planning across audiences and touchpoints. Developed CRM programs and content-channel strategies grounded in customer behavior.

    Neurology · Psychiatry · Immunology · Infectious disease · Rare disease

  4. Develops brand, experience, and engagement strategy for rare disease launches and patient services. Connects journey research, CRM, and measurement across the three dimensions.

    Bring the challenge

Where the work lives

Audience mix

Direct to consumer
40%
Healthcare professionals
30%
Patient services
25%

Includes 5% payer engagements.

Multidimensional
strategic delivery

11Ten delivers across three connected dimensions of the commercial system.

Creative Strategy

Establish the brand’s narrative, internal and external.

Brand Vision
Competitive position and brand narrative into one foundation.
Creative Platform
A memorable idea every execution can build from.
Creative Strategy deliverables

Experience Design

Define how each audience moves from one decision to the next.

Customer Journey
Stages, needs, and decision markers that trigger action.
Experience Map
Content, channels, CRM, and the next experience by cohort.
Experience Design deliverables

Ecosystem Optimization

Create the learning loop that keeps the system honest.

Learning Agenda
Business questions and hypotheses every test must answer.
Measurement Plan
KPIs, leading indicators, and decisions that follow the signal.
Ecosystem Optimization deliverables
  1. 01Context
  2. 02Inference
  3. 03Signal
  4. 04Correction
  5. 05Production
  6. 06Learning
  7. 07Iteration

Plan. Produce. Progress.

Our delivery process

As knowledge gets cheaper, understanding becomes the competitive advantage.

11Ten’s multidimensional delivery model uses human judgment, AI, and market feedback to refine the brand, the work, and the next move. Each round informs the next decision.

Rick Rubin
“To do less,
you have to
do more.”
— Rick Rubin

Establish your gravity.

Clarify the challenge. Define the strategic work. Give every next step a clear purpose.