https://11ten.me/Kyle Jewell on customer experience, brand strategy, and the systems behind the work.en-ushttps://11ten.me/thinking/journey-map-is-not-the-strategy/https://11ten.me/thinking/journey-map-is-not-the-strategy/Mon, 20 Jul 2026 00:00:00 GMTA journey map becomes strategy when it identifies the decisions that move an audience and tells the commercial system what to do next.